Direct marketing: concept and cases
Title:Direct marketing: concept and cases
Author:Chaturvedi Mukesh
Edition:1st ed
Place & Publisher:New Delhi, Excel Books
Date of Publication:2000
Pages:xiii590p
Subject Descriptors:direct marketing; promotion philosophy; relationship marketing; value for money; strtegic planning guide; case study; marketing creativity; customer behaviour; direct mail; consumer response; inhouse management; advertising; print marketing; telemarketing; catalouge marketing; direct marketing research; customer service; database marketing
Language:English
Class no:658.872
Catalogue Agency:MICA
| Sr. No. | Holding College | Accession Number | Class Number |
|---|---|---|---|
| 1 | MICA | 3057 |
| Tag | Ind | Sub-Field | Value |
|---|---|---|---|
| 000 | _ | 00000cam a2200000ua 4500 | |
| 001 | _ | 2613 | |
| 003 | __ | IN-AhILN | |
| 007 | __ | t | |
| 008 | __ | 000621t2000||||||||||| 00 ||eng c | |
| 020 | __ | a | 81-7446-198-1 |
| 040 | __ | a | Ahmedabad |
| 041 | 0_ | a | eng |
| 084 | __ | a | 658.872 |
| 084 | __ | b | CHA |
| 100 | 0_ | a | Chaturvedi Mukesh |
| 245 | 10 | a | Direct marketing: concept and cases |
| 245 | __ | c | by Mukesh Chaturvedi |
| 245 | __ | h | Textual |
| 250 | __ | a | 1st ed |
| 260 | __ | a | New Delhi |
| 260 | __ | b | Excel Books |
| 260 | __ | c | 2000 |
| 300 | __ | a | xiii590p |
| 300 | __ | c | 25 cm x 18 cm |
| 362 | 1_ | a | 2000 |
| 365 | __ | a | Rs. 535.00 |
| 365 | __ | e | Hard Bound |
| 504 | __ | a | Crossword |
| 653 | 0_ | a | direct marketing |
| 653 | 0_ | a | promotion philosophy |
| 653 | 0_ | a | relationship marketing |
| 653 | 0_ | a | value for money |
| 653 | 0_ | a | strtegic planning guide |
| 653 | 0_ | a | case study |
| 653 | 0_ | a | marketing creativity |
| 653 | 0_ | a | customer behaviour |
| 653 | 0_ | a | direct mail |
| 653 | 0_ | a | consumer response |
| 653 | 0_ | a | inhouse management |
| 653 | 0_ | a | advertising |
| 653 | 0_ | a | print marketing |
| 653 | 0_ | a | telemarketing |
| 653 | 0_ | a | catalouge marketing |
| 653 | 0_ | a | direct marketing research |
| 653 | 0_ | a | customer service |
| 653 | 0_ | a | database marketing |