Title:Net gain: expanding markets through virtual communities
Author:Hagel John; Armstrong Arthur
Place & Publisher:Boston, Harvard Business School Press
Date of Publication:1997
Pages:xv240p
Subject Descriptors:internet marketing; customer relations; value of virtual communities; building virtual community; positioning
Language:English
Class no:658.800285467
Catalogue Agency:MICA
Sr. No. | Holding College | Accession Number | Class Number |
---|---|---|---|
1 | MICA | 3073 |
Tag | Ind | Sub-Field | Value |
---|---|---|---|
000 | _ | 00000cam a2200000ua 4500 | |
001 | _ | 2629 | |
003 | __ | IN-AhILN | |
007 | __ | t | |
008 | __ | 000708t1997||||||||||| 00 ||eng c | |
020 | __ | a | 0-87584-759-5 |
040 | __ | a | Ahmedabad |
041 | 0_ | a | eng |
084 | __ | a | 658.800285467 |
084 | __ | b | HAG |
100 | 0_ | a | Hagel John |
245 | 10 | a | Net gain: expanding markets through virtual communities |
245 | __ | c | by John Hagel III and Arthur Armstrong |
245 | __ | h | Textual |
260 | __ | a | Boston |
260 | __ | b | Harvard Business School Press |
260 | __ | c | 1997 |
300 | __ | a | xv240p |
300 | __ | b | ind |
300 | __ | c | 24 cm x 16 cm |
362 | 1_ | a | 1997 |
365 | __ | a | Rs. 1120.25 |
365 | __ | e | Hard Bound |
504 | __ | a | Books India |
653 | 0_ | a | internet marketing |
653 | 0_ | a | customer relations |
653 | 0_ | a | value of virtual communities |
653 | 0_ | a | building virtual community |
653 | 0_ | a | positioning |
700 | 02 | a | Armstrong Arthur |