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Net gain: expanding markets through virtual communities

Title:Net gain: expanding markets through virtual communities

Author:Hagel John; Armstrong Arthur

Place & Publisher:Boston, Harvard Business School Press

Date of Publication:1997

Pages:xv240p

Subject Descriptors:internet marketing; customer relations; value of virtual communities; building virtual community; positioning

Language:English

Class no:658.800285467

Catalogue Agency:MICA

Sr. No. Holding College Accession Number Class Number
1MICA 3073
Tag Ind Sub-Field Value
000_00000cam a2200000ua 4500
001_2629
003__IN-AhILN
007__t
008__000708t1997||||||||||| 00 ||eng c
020__a0-87584-759-5
040__aAhmedabad
0410_aeng
084__a658.800285467
084__bHAG
1000_aHagel John
24510aNet gain: expanding markets through virtual communities
245__cby John Hagel III and Arthur Armstrong
245__hTextual
260__aBoston
260__bHarvard Business School Press
260__c1997
300__axv240p
300__bind
300__c24 cm x 16 cm
3621_a1997
365__aRs. 1120.25
365__eHard Bound
504__aBooks India
6530_ainternet marketing
6530_acustomer relations
6530_avalue of virtual communities
6530_abuilding virtual community
6530_apositioning
70002aArmstrong Arthur