Title : Direct marketing: concept and cases
ISBN : 81-7446-198-1
Author : Chaturvedi Mukesh
Publisher & Place : New Delhi, Excel Books, 2000
Edition Statement : 1st ed
Physical Medium : Textual
Physical Description : xiii590p
Subject : direct marketing; promotion philosophy; relationship marketing; value for money; strtegic planning guide; case study; marketing creativity; customer behaviour; direct mail; consumer response; inhouse management; advertising; print marketing; telemarketing; catalouge marketing; direct marketing research; customer service; database marketing
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